Storytelling & bringing beauty to your brand


OUR APPROACH

Brand immersion and define success metrics

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Benchmark competition and best-in-class brands

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Audit activity and define opportunities

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Develop customized social media strategy


CASE STUDY: AHAVA

AHAVA sought to generate awareness around their partnership with the National Breast Cancer Foundation through a viral campaign and drive luxury hand cream sales. Leveraging an onmi-channel strategy, including aligning social, web, digital media, retailers and influencers, donating $1 for each like across social platforms drove significant engagement.

RESULTS:

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CASE STUDY: BOTANICS

AHAVA sought to generate awareness around their partnership with the National Breast Cancer Foundation through a viral campaign and drive luxury hand cream sales. Leveraging an onmi-channel strategy, including aligning social, web, digital media, retailers and influencers, donating $1 for each like across social platforms drove significant engagement.

RESULTS:

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What They're Saying

"Mimi was instrumental in helping us get an early-on understanding of key social platforms and deep competitive intelligence that helped build a framework for how we build distributed ad products. Articulate, thoughtful, and agile are just a few of the ways I would describe Mimi and MB Social. I trust that with Mimi there will always be a meaningful end product."

Paul Josephsen Vice President, The CoLab @ Thrillist Media Group

"Mimi is a rare find. She is someone who can both conceptualize as well as execute social media strategies. Mimi has a keen focus on delivering value for brands and that informs all that she does."

Aliza Feud CEO @ SheSpeaks - Influencer Marketing Co