Storytelling & bringing beauty to your brand
Brand immersion and define success metrics
Benchmark competition and best-in-class brands
Audit activity and define opportunities
Develop customized social media strategy
CASE STUDY: AHAVA
AHAVA sought to generate awareness around their partnership with the National Breast Cancer Foundation through a viral campaign and drive luxury hand cream sales. Leveraging an onmi-channel strategy, including aligning social, web, digital media, retailers and influencers, donating $1 for each like across social platforms drove significant engagement.
What They're Saying
"Mimi was instrumental in helping us get an early-on understanding of key social platforms and deep competitive intelligence that helped build a framework for how we build distributed ad products. Articulate, thoughtful, and agile are just a few of the ways I would describe Mimi and MB Social. I trust that with Mimi there will always be a meaningful end product."
"Mimi is a rare find. She is someone who can both conceptualize as well as execute social media strategies. Mimi has a keen focus on delivering value for brands and that informs all that she does."