MB SOCIAL IS a boutique full-service social media agency and consultancy focusing on global beauty, luxury, prestige and lifestyle brands led by beauty industry veteran Mimi Banks.

Mimi’s vast experiences bring a global perspective, sensitivity to local culture, a deep understanding of client needs, and how to run a successful campaign.


M IMI BANKS has more than 20 years of experience in the beauty industry in the US, France, and Israel. She spent the majority of her career at L’Oréal, where she led social media for Lancôme. She is a forward thinking and results-driven social maven with a passion for social marketing. She believes in storytelling, authentic and compelling content, community engagement and building real relationships.

What They're Saying

"Mimi and her team are true partners. They are passionate about the business, results-driven, strategic, and support the brand like a team member."

Beth Ann Catalano President and CEO, AHAVA North America

"Mimi's network is impressive and she knows social media inside and out. Her contacts span multiple industries and her knack for growing her clients' followers is incredible. This social strategist is the real deal!"


"As a freelance beauty, health, and travel editor for a ton of major magazines, it's really important for me to have a good relationship with both PR and social media professionals-- if my stories get a lot of social media shares, clicks, etc. I know I can count on more feature assignments, and that's important for me. Mimi and her team have been amazing to work with and routinely help me get quick information, images, and social media engagement on the pieces I include her clients in. If every social media strategist was as easy and pleasant to work with as Mimi and her team, my job would be 1000x easier."



  • Entrepreneurship.com Video Interview: 5 things to STOP doing on Social Media

  • GenZ Doesn’t Care About Your Brand

  • AD Week Panelist with Bazaar Voice (Generation Z)

  • Speaker at Social Fresh: 25 Tips to Influencer Marketing

  • Instructor: Social Marketing (Baruch CAPS program)

  • Guest Lecturer - Public Relations, NYU

  • Guest Lecturer - Entrepreneurship Program, IDC University (TLV, Israel)

  • Guest Lecturer - Tel Aviv Municipality