Mimi Banks is the Founder and CEO of MB Social. Based in LA, Mimi leads a fully remote team that partners with top-tier brands and experts. A beauty industry veteran with over 25 years of experience, Mimi cultivated her deep beauty expertise during her 15 year tenure at L’Oréal USA (New York + Paris). A forward-thinking and results-driven social media expert, Mimi is passionate about community building through storytelling, authentic content, and real relationships.

MB Social is known for its creative and strategic social media management, personalized community management and its strong connections within the dermatology and healthcare community. MB Social proudly represents a roster of influential dermatologists.

Most recently, Mimi and Dr. Portela launched the Med Creator 101 Podcast — a weekly podcast designed to help healthcare professionals build their social media presence.

Rebecca Sanders, one of the founding members of MB Social, is located in Chicago, IL. She is the head of operations and talent management. She secures partnerships and manages relationships with brands.

Brittany Firman is an Account Director based in Pittsburgh, PA. She has extensive experience managing social strategies and content creation for both established and startup brands. She specializes in client relations, strategic planning, and content development, consistently driving growth and engagement across multiple platforms. Brittany brings a results-driven approach to social media management, combining creative vision with data-informed decision-making.

Kelsey is an Account Director based in Sarasota, Florida. She has significant experience in social media management in beauty, health, and wellness industries. Kelsey specializes in strategy, content creation, and analytics.

Danielle Lauricella is the Director of Community Management, based in Buffalo, NY. She leads strategic initiatives to build and nurture communities for leading beauty brands, with a focus on creating authentic and meaningful connections. Danielle specializes in client relations, best-in-class community building, and customer support, with extensive experience working with large L’Oréal USA brands.

Kirstin is a Account Director based in London, UK. She has 5 years of experience working with beauty and fashion brands. Her favorite part is helping brands to grow communities.

Isabella DiNoia is a Social Media Manager based in Charlotte, NC. She has over five years of experience leading social strategy, influencer campaigns, and content creation for brands ranging from L’Oréal’s professional portfolio to early-stage startups. Isabella brings extensive experience in community management and content development, and specializes in building engaged online communities and crafting platform-native content that resonates. She combines creativity with data-driven insights to consistently deliver impactful campaigns and measurable growth.

Evette Evans is a Boston-based Graphic Designer specializing in social media first content and digital campaign creation. She brings brands to life through bold, scroll-stopping creative that drives engagement. With expertise in Adobe Creative Suite, Canva, and web design, Evette seamlessly translates trends and strategy into compelling visuals that elevate brand storytelling across platforms.

Based in Orlando, Florida, Chloe specializes in content strategy, content creation, and community management. As both a social media professional and a creator, Chloe brings a unique perspective to crafting engaging content that drives growth and fosters loyal communities. She thrives in turning creative ideas into impactful campaigns that resonate with diverse audiences.

Isabella is an Assistant Social Media Manager based in Pittsburgh, PA. She specializes in social and content strategy, content creation, community management, and influencer marketing. With her diverse skill set, she brings a well-rounded approach to marketing, combining creativity, strategy, and her love for beauty to build standout social presences.

Renelle is a Trinidad and Tobago based Talent & Content Manager. She has extensive experience in beauty & wellness social media. She’s passionate about helping brands generate awareness through strategic collaborations and supporting the creation of scroll-stopping UGC. Renelle helps turn digital audiences into loyal brand advocates.

Devyn is a Community Manager located in Los Angeles, CA. She has a background in all things beauty, providing customer care across different tools & systems as well as various social platforms. She’s strong in helping you understand, engage, and grow your community with proactive and insightful communication.

Jelena is a community manager based in Chicago, IL. She has over 3 years experience in community management, Sprinklr and influencer outreach. She is passionate about working with skincare brands.

Caroline is a Community Coordinator based in Colorado Springs, CO. She is passionate about all things beauty and skincare and loves engaging with brands’ communities.

Brianna is a Community Manager based in Easton, PA. She has a background in beauty, a passion for people, and thrives on building genuine connections and creating spaces where communities feel seen, heard, and truly valued.

Brianna is a Community Manager based in Seattle, WA. She has 5 years of experience helping beauty brands foster authentic connections. She is passionate about all things beauty and thrives on inspiring and engaging communities.

Hallie is a Community Manager based in Santa Barbara, CA. Her expertise lies in organic influencer outreach, seeding, and community management.

Baylie is a Los Angeles–based Community Manager with a passion for beauty and lifestyle brands. Her superpower is building authentic, engaged communities and meaningful connections between brands and their audiences.

Rocío Basso is a Graphic Designer from Buenos Aires, Argentina, known for her ability to blend storytelling with thoughtful, trend-forward design. With training in both design and journalism, she brings a unique perspective to her work across fashion, beauty, and lifestyle brands.