CREATED FOR:
MED CREATOR 101
YOUR GO-TO HCP SOCIAL MEDIA TRAINING
BUILD YOUR SOCIAL MEDIA PRESENCE
AND EXPAND YOUR PROFESSIONAL REACH
If you’re a healthcare professional who knows social media matters but feels unsure where to start or how to grow, you’re in the right place.
MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS | MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS |
MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS | MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS |
CREATED FOR:
MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS | MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS |
MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS | MEDICAL CONTENT CREATORS | HCP INFLUENCERS | DERMATOLOGIST INFLUENCERS | PA CREATORS | PHARMACISTS | DENTISTS | AESTHETICS | NP CREATORS |
LETS BE REAL, MOST SOCIAL MEDIA TRAININGS WEREN’T BUILT WITH HCPS IN MIND
If you’ve been thinking about starting on social media, you probably have a lot of questions.
How do I edit my content easily?
What do I even post?
How do I get a brand deal?
How do I come up with content ideas?
What do I really need to film content?
How much time will this take?
HCP SOCIAL MEDIA MARKETING REQUIRES A DIFFERENT STANDARD
HCPS NEED TO THINK ABOUT:
CREATING PROFESSIONAL CONTENT
You don’t have to dance (we promise).
MAINTAINING CREDIBILITY
With peers, employers, and institutions.
With peers, employers, and institutions.
LEADING WITH EVIDENCE
Share facts from trusted sources.
Share facts from trusted sources.
PROTECTING YOUR REPUTATION
Long-term, not just growing an account.
Long-term, not just growing an account.
MISINFORMATION and the responsibility that comes with visibility.
TRANSPARENCY around partnerships, recommendations, and disclosures.
Med Creator 101 was built for healthcare professionals who want clear answers to all of these questions so they can build their social media presence and personal brand.
WHAT’S INSIDE THE
MED CREATOR 101 TRAINING
On-demand video lessons for 8 modules
Downloadable worksheets, templates, and checklists
Real examples from successful med creators
Access to a community of med creators
Optional coaching
YOU’RE TRAINED IN YOUR FIELD. LET’S TRANSLATE IT TO SOCIAL MEDIA.
THIS TRAINING IS BUILT FOR EXACTLY THAT:
BUILT SPECIFICALLY
FOR HEALTHCARE PROFESSIONALS
Every lesson, example, & framework considers HIPAA, ethics, scope, & professional responsibility.
Practical &
implementation-focused
You won’t just learn what to do, you’ll learn how to do it, step by step with real examples.
Led by industry
ExpertS & hcps
Created by a social media strategist alongside a successful HCP medical creator. It’s the perfect duo!
Designed for
busy HCPS
Clear lessons. Repeatable workflows. Tools you can use immediately, even with a full clinical schedule.
Med Creator 101 doesn’t ask you to become louder or trendier. It helps you grow your online presence
in a way that protects your credibility and aligns with your role as a healthcare professional.
Med Creator 101 doesn’t ask you to become louder or trendier. It helps you grow your online presence in a way that protects your credibility and aligns with your role as a healthcare professional.
$997 $800
One time payment. Lifetime Access.
YOU CAN START HERE INSTEAD:
THE 14-DAY FREE CONTENT PLAN
This free resource gives you structured prompts and guidance for
answering that burning question, ‘What do I post?’
Think of it as a sample (not a substitute).
MEET THE CREATORS
34 YEARS OF EXPERIENCE
IN HEALTHCARE & SOCIAL MEDIA
Dr. Dustin Portela is a practicing board-certified dermatologist and med creator with over 4 million followers who understands the real-world pressures of medicine and the hesitation many HCPs feel about social media. As a medical content creator himself, he brings a practical perspective to what it actually looks like to show up online responsibly.
Mimi Banks has spent her career helping brands communicate clearly in fast-changing digital spaces. With more than a decade of experience in social media strategy, she’s worked alongside physicians, medical practices, and healthcare brands to build visibility.
100,000
4
34
Podcast Downloads
Followers On Social Media
Years of Combined Experience
100,000
Podcast Downloads
4
Followers On Social Media
34
Years of Combined Experience
WHAT’S INCLUDED: THE MODULE BREAKDOWN
EVERYTHING YOU NEED TO BUILD A
CONFIDENT SOCIAL MEDIA PRESENCE
WHAT’S INCLUDED:
THE MODULE BREAKDOWN
EVERYTHING YOU NEED TO BUILD A
CONFIDENT SOCIAL MEDIA PRESENCE
01
DEFINE YOUR PURPOSE
Clarify why you want to show up online, who you’re speaking to, and what success looks like for you.
02
CHOOSING THE RIGHT PLATFORM
Understand platforms, choose the right one for your goals, and optimize your profile so people instantly understand your expertise. Yes! We break down the bios on every platform in this one!
03
CONTENT CREATION
Learn how to develop content ideas, write strong hooks and captions, and use hashtags and keywords to support discoverability. This is the BIG ‘what do I post?’ question answered.
04
FILMING & EDITING
Build confidence on camera while learning the essential tools you need to film, how to edit easily, and how to repurpose your content across platforms.
05
ANALYTICS
Learn how to read performance metrics, extract insights, and make decisions based on data (not trends!)
06
COMMUNITY
Understand how to engage your audience, build trust, and encourage meaningful interaction.
07
BRAND DEALS
Our students always say, ‘I want a brand deal.’ and we want that for you too! In this module, learn how partnerships work, how to pitch and negotiate, and how to create and use a media kit.
08
LEGAL & ETHICS
Navigate HIPAA, misinformation, disclosure, and transparency. This is major for all medical influencers.
$997 $800
One time payment. Lifetime Access.
PLUS, THE TOOLS THAT TURN STRATEGY INTO ACTION
Caption frameworks and hook formulas
Filming checklist
Analytics tracker
Reel ideas for med creators
Brand pitch email scripts
Profile optimization checklist
WHAT YOU’LL WALK AWAY WITH
By the end of Med Creator 101,
You’ll be able to:
By the end of Med Creator 101, You’ll be able to:
Feel confident using social media
Translate your expertise into content
Create content that resonates
Build trust with your audience
Use analytics to improve content
Engage authentically with your community
AND BEYOND CONTENT CREATION,
YOU’LL BE OPENING DOORS TO:
AND BEYOND CONTENT CREATION, YOU’LL BE OPENING DOORS TO:
Practice growth and patient education
Speaking and teaching opportunities
Brand partnerships that align with your values
Expanded reach as a trusted voice and thought leader
$997 $800
One time payment. Lifetime Access.
Use Code: HERE
LEARN ALONGSIDE THE
TRAINING WITH THE MED
CREATOR 101 PODCAST
Discover The Med Creator 101 Podcast, a weekly podcast featuring your favorite brands and med creators. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.
FAQS
IS THIS FOR ALL HCPS LIKE DENTISTS, SURGEONS, NURSES, ETC.?
Yes! Med Creator 101 is designed for healthcare professionals across all specialties — including physicians, dentists, nurses, physician assistants, therapists, aestheticians, and other licensed providers. The strategies focus on communication, credibility, and social-first content creation, which apply across healthcare fields.
WHAT KIND OF HCPS IS THIS TRAINING FOR?
This training is for healthcare professionals at any stage of their social media journey.
It’s especially helpful for HCPs who want to:
- Educate patients online
- Build professional visibility and credibility
- Grow a personal brand and presence on social media
- Feel more confident on camera and on social platforms
In other words, no prior experience is required!
- How long does the training take to complete?
The training is self-paced, so you can move through it on your own schedule. Most learners complete the core material in 6–10 hours total, but you’ll have ongoing access so you can revisit modules as you grow.
We recommend implementing the lessons over several weeks to apply what you learn in real time.
HOW DOES THIS SUPPORT PROFESSIONAL BRAND BUILDING?
Med Creator 101 teaches you how to position yourself as a trusted voice in your field by communicating your expertise clearly and creating content that builds credibility over time. The training provides frameworks and strategies you can use to build credibility and visibility over time, depending on your goals and how you apply what you learn.
DOES THIS WORK FOR A PERSONAL BRAND LIKE A MEDICAL CONTENT CREATOR?
Yes! The training is designed specifically for personal brands in healthcare. Whether you want to become a medical educator, content creator, thought leader, or industry voice, the frameworks apply directly to building an individual presence.
It also supports professionals who want to grow both a personal brand and a practice simultaneously.
WHERE DO I ACCESS THIS TRAINING?
The training is hosted on our private learning platform via ‘medcreator101.com’. After enrolling, you’ll receive login instructions via email with immediate access to all modules and materials.
You can access the training from your computer, tablet, or mobile device.
DO YOU OFFER REFUNDS?
Due to the digital nature of this training and immediate access to all materials, we do not offer refunds. We encourage you to review the training details before enrolling to ensure it’s the right fit.